Petra Group is looking for an Advertiser
Location: Tbilisi, Georgia
ABOUT US
Founded with a vision to transform the hospitality landscape in Georgia, Petra Group is committed to excellence in resort development. Our flagship project, Petra Sea Resort, exemplifies our dedication to quality and innovation. This mega-project spans over 20 hectares of land and features a unique blend of international branded hotels, luxury residences, and expansive recreational facilities.
As an Advertiser at Petra Group, you will play a pivotal role in shaping and executing marketing strategies that will elevate our brand presence and drive business growth. If you’re a creative and analytical thinker, with expertise in digital advertising and a passion for innovative campaigns, we would love to hear from you!
Key Responsibilities:
Strategy Development & Planning:
- Define and align marketing goals with business objectives.
- Develop a comprehensive advertising strategy tailored to the company’s needs.
- Conduct audience analysis and segmentation to identify key target groups.
- Manage and optimize the advertising budget to ensure cost-efficient campaigns.
Campaign Management:
- Select and optimize advertising channels (Google Ads, Facebook Ads, Instagram, TikTok, YouTube, etc.).
- Oversee campaign performance, monitoring key metrics and optimizing them for better results.
- Lead the execution and continuous improvement of advertising campaigns across various platforms.
Creative Content Development:
- Create compelling visual and textual materials for advertisements (or coordinate the creation process with the team).
- Develop engaging marketing messages that capture the attention of potential customers.
- Ensure the consistency of the brand image across all advertising efforts.
Results Analysis & Optimization:
- Analyze campaign effectiveness through metrics like CTR, CPA, CPC, ROI, etc.
- Make data-driven decisions to optimize future advertising efforts.
- Conduct A/B testing and continuously improve advertising strategies to enhance performance.
Collaboration with Other Departments:
- Collaborate closely with designers, copywriters, developers, and the sales team to ensure seamless campaign execution.
- Foster communication between departments to align marketing goals and initiatives.
Stay Up to Date with New Trends:
- Monitor the latest trends in the advertising and digital marketing landscape.
- Conduct competitor analysis to evaluate their strategies and identify new opportunities for Petra Group.
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 3+ years of experience in digital advertising, preferably in a similar industry (development, real estate, hospitality, etc.).
- Proven track record of successful advertising campaign management across multiple channels.
- Experience in budget management, including the ability to allocate resources efficiently across various campaigns.
- Familiarity with marketing analytics and data-driven decision-making.
- Knowledge of advertising regulations and best practices within digital and traditional advertising platforms.
Soft Skills:
- Analytical Thinking: Ability to analyze complex data and extract meaningful insights to shape strategies.
- Creativity: Strong ability to generate innovative and engaging advertising concepts that stand out and capture attention.
- Communication Skills: Excellent communication skills to effectively work with internal teams (designers, developers, sales) and external partners (media, influencers).
- Team Collaboration: Ability to work well in a cross-functional team environment, ensuring smooth execution of campaigns and alignment on goals.
- Problem-Solving: A proactive approach to identifying challenges in campaigns and quickly finding solutions to optimize performance.
- Adaptability: Ability to adapt to fast-changing trends in digital marketing and adjust strategies accordingly.
- Attention to Detail: Ensuring that all advertising materials and campaigns are of the highest quality and adhere to the brand guidelines.
- Time Management: Effective time management skills to juggle multiple projects while maintaining high standards of work quality.
What do we offer:
- Competitive compensation package
- Healthy and pleasant work environment
- Supportive Petra team
- Possibility to develop your career
- Monday-Friday from 10:00 till 18:00
- Location: Mziuri Business Center
If you’re ready to take on a pivotal role in a growing company, we encourage you to apply today!
Please send your CV to the following email and mention the job title in the subject line: hr@petragroup.ge