Apple Premium Resellers Team in Georgia, ASBC | iSpace invites you to participate in the competition for the vacancy of B2B Marketing Manager.
We offer:
- Opportunity to work for a financially strong, fast-growing multinational company
- Access to continuous professional development: training, certification programs, events, and team building
- Health insurance
- Competitive salary package and motivation scheme
- International career opportunities
Job Purpose: The B2B Marketing Manager is responsible for developing and executing marketing strategies tailored mainly to the B2B audience. This role involves crafting and disseminating compelling content, managing digital campaigns, organizing events, and utilizing various marketing channels and strategies to engage and influence the audience. The manager will play a key role in driving lead generation and customer acquisition within the B2B sector.
Functional Responsibilities:
- Conducting market research to understand the needs, preferences, and trends within the B2B space, providing insights to shape marketing strategies and product positioning.
- Creating annual and quarterly marketing plans that integrate with the sales and distribution strategy for Brand Enterprise products.
- Development and management of the marketing budget, allocating resources effectively to maximize impact and achieve B2B sales objectives.
- Monitoring expenditures and ROI to ensure cost-effectiveness in marketing activities.
- Launching digital marketing campaigns and measuring their performance and making data-driven adjustments.
- Executing comprehensive marketing strategies to generate high-quality leads from resellers, utilizing digital channels such as targeted advertising, email campaigns, social media, search engine marketing, and content marketing, with a focus on lead generation and brand awareness within the B2B space.
- Regular interaction with partners, influential individuals, and other key stakeholders to strengthen the company’s position in the industry.
- Organizing and participating in marketing activities (i.e., organizing interviews, events, and preparing press kits, etc.).
- Generating engaging content and executing action plans for iSupport, aimed at enhancing visibility, customer engagement, and service promotion.
- Creation of engaging content tailored for the B2B audience, showcasing the features, benefits, and use cases of Premium Brand Enterprise products and solutions for resellers (i.e., press releases, articles, blogs, etc.).
- Monthly and quarterly reporting internally and for vendors.
Our expectations:
- Proven experience in B2B marketing management, with a minimum of 3 years in a similar role.
- Proficiency in English.
- Exceptional written and verbal communication skills.
- Strong understanding of B2B marketing strategies
- Knowledge of digital marketing, and content creation.
- Proficiency in marketing automation and analytics tools.
- Ability to develop and execute successful marketing campaigns and lead generation initiatives.
- Strategic thinker with the ability to align marketing efforts with business objectives.
- Excellent project management and team leadership skills. Practical experience of organizing and conducting marketing activities (with the presence of real-world examples to prove their feasibility and effectiveness)
Additional info:
Working days - Monday to Friday, from 10:00 - 19:00
Office location: Aleksidze turn 2
Salary - Fix. 2500-2800 Gel (net) + Quarterly Bonus 2500-2800 Gel (net)
If you feel you have the required skills and experience to fulfil this role, you can send your CV to the following e-mail address: l.mzhavia@asbc.ge